5 TOP SOCIAL MEDIA MANAGEMENT TOOLS YOU NEED TO BE USING IN 2018
In today’s world, social media is the most effective way to connect with customers with just one click. Having an active social media presence across major platforms is a necessity for any brand that wants to become a leader in their industry.
If you aren’t using the right social media platforms, social media management can become overwhelming. Having the right social media management tools is crucial to your success. Here are 5 social media management tools that can help you make the most of your social presence.
Whether you’re managing one account or several social media accounts, Hootsuite will never let you down. Hootsuite allows you to add more than 5 social media accounts and add multiple users. The company also has a robust training platform that teaches not just the tools, but how to think about social marketing as a whole.
Sprout Social is an all in one dashboard that is well organized. Sprout Social separates subject matter into six distinct areas: Messages, Tasks, Feeds, Publishing, Discovery, and Reports.
Buffer offers an individual plan that’s free. You can also grab their awesome plan that goes for $10/month. Buffer for Business (Small Business: $50/Month. Medium Business: $100/Month. Large Business: $250/Month). As a social media manager, we all know how important it is to add links to Twitter from articles we’ve written so Buffer lets you select your default shortener as the well-known bit.ly, and also offers buff.ly and j.mp. Also, you can integrate blog feeds to give you sources of content to post out.
SocialFlow’s algorithms does its job for the user by finding out when it’s best to make the next post (depending on audience involvement). It also does its job by making Facebook data analysis to gain better understanding on which posts are engaging to the audience. The app has the technology to help each user accurately measure brand activity on social media platforms (most importantly on Twitter and Facebook). The app makes use of intricate algorithms to determine when a topic starts gaining interest of a user’s audience and it’s being heavily talked about. This helps increase a user’s chances of interacting with customers through a click-through or re-tweets.
Previously known as TweetLater.com, the app concentrates on social media solutions for Twitter. SocialOomph contains a plethora of advanced features for effectively automating a wide range of tasks across social media platforms. The app is capable of managing all activities in Twitter, LinkedIn, Plurk, App.net, and Facebook. It will even go as far as handling your blog activity. Automated Facebook features provided by the app includes update scheduling and image uploads and its LinkedIn capability lets users schedule shares.
Social media management tools are here to stay. Depending on what your needs are, each social media management platform allows you to reach your goal. If you’ve used one of these SM management tools, let us know in the comments which one you liked the best and why.