More than 3 billion people are on the internet today. The number of internet users has increased from 738 million in 2000 to 3.2 billion internet users in 2015 according to the United Nations agency that oversees international communications. Now do you see why your brand much pop out via online? Your online brand is what people think of you when you aren’t around. Let’s make sure your online branding is on point.


Being consistent with your branding consist of keeping the same logo, business name, and/or logotype. Being consistent avoids any confusion to your audience. As a small business, (in contrast to a well-known multi-national corporation) make it easy for someone to remember you by being consistent with how you present yourself. People take notice of certain elements, but can’t always remember all the details.


Your website is the face of your business. It speaks volumes when you aren’t around. It represents who you are and what you are about. It needs to look presentable, clean, informative and sticky. Sticky being it needs to grab attention, keep visitors on your website, browsing at what you have to offer. Make sure your website is branded correctly, easy to navigate, juicy content and has logical flow of information. Your website must stand out. Hint: watch your color scheme. Colors represent certain meanings and you don’t want to give the wrong impression.


Your website needs to be built with Search Engine Optimization practices in mind. There is no use in having a well-branded, beautifully displayed, easy to navigate, logical flow and great products/services if it is not easily found on the Major Search Engines. Make sure your website has search engine optimization. If you are not listed, consumers may not trust or find you a credible source, therefore losing potential leads and sales.

Search engines are the primary means people use for finding websites and pages online. And if you want your brand to be more visible online, you need to ensure your brand is visible within search results relevant to your company.


Blogs are great to write extra content about ideas, thoughts, strategies, powerful tools that may have that people would be interested in and any other related business factors that you can contribute to. It is important to start a blog section on your website because one, it drives traffic to your website, positions your brand as an industry leader, it develops a better relationship with your customers and lastly, it increases your SEO/SERP.


The greatest thing about being online is that it allows you to be everywhere and it allows you to connect with people from all around the globe. Social media can be a great marketing tool to help you gain those initial fans and followers, and once you have those followers, it’s also a great tool to reach those who know, like and trust you.

Has your business already created an online presence? Let us know in the comments below.


You may also like...


  1. CarlyQHerena says:

    hi!,I love your writing so a great deal! share we keep in touch more about
    your post on AOL? I need an expert in this particular space to unravel
    my problem. May be that is you! Looking ahead to discover you.

    • Tangie says:

      Good – I should certainly pronounce, impressed with your web site. I had no trouble navigating through all the tabs as well as related info ended up being truly easy to do to access. I recently found what I hoped for before you know it in the least. Quite unusual. Is likely to appreciate it for those who add forums or something, website theme . a tones way for your client to coamcniumte. Excellent task.

  2. TannerYGorum says:

    This can be a topic that’s near to my heart… Thanks a lot!
    Where are your information though?

  3. GavinUSwasey says:

    Hi, its fastidious piece of writing on the topic of media print, we all be familiar with
    media is a enormous source of information.

  4. AhmadMDitter says:

    I needed to be grateful for this great read!!
    I certainly loved every little bit of it. I’ve got you saved as
    being a favorite to check out new facts you post

  5. LutherGSpika says:

    I really like it when individuals come together and share opinions.
    Great website, stay with it!

  6. HugoHBuckley says:

    If some one desires expert view about operating
    a blog afterward i advise him/her to visit this website, Keep up to date the
    fastidious job.

  7. LamarQEllrod says:

    Hello! I’ve been reading your internet site for some time now and ultimately got the courage to go on and
    provide you with a shout out from Humble Tx! Just wanted to say continue the
    great work!

  8. AmosASagal says:

    What’s up colleagues, how is the whole thing,
    and what you desire to say regarding this post, in my view its truly remarkable in favor of me.

  9. TheaQTunnell says:

    Do you have a spam problem on this site; I also am a
    blogger, and I was wanting to know your situation; many of us have developed some nice methods and we are looking to swap techniques with others, please shoot me an e-mail if interested.

  10. MayTGromer says:

    Please let me know if you’re looking for a article writer for your blog.
    You have some really great posts and I think I would be a good asset.
    If you ever want to take some of the load off,
    I’d love to write some material for your blog in exchange for a link
    back to mine. Please shoot me an email if interested. Thanks!

  11. JoelPGogocha says:

    Very quickly this internet site will probably be famous amid
    all blog people, on account of it’s nice posts

  12. MichelDLagoa says:

    Wow, that’s things i was seeking for, what a stuff! existing at this website,
    thanks admin of the website.

  13. BuckCDenardo says:

    Woah! I’m really loving the template/theme of the blog. It’s simple, yet effective.
    Plenty of times it’s quite difficult to obtain that “perfect balance”
    between usability and appearance. I must say you’ve done a
    amazing job with this. Also, the blog loads extremely quick
    for me on Firefox. Superb Blog!

  14. RupertQCoble says:

    My brother suggested I would possibly like this website.
    He was once totally right. This post truly made my day. You can not imagine just how a lot time I had spent for this info!
    Thank you!

  15. SallySBuffey says:

    Hi to all, as I am truly keen of reading this blog’s post to be updated
    daily. It consists of pleasant material.

  16. LouiePRamano says:

    Attractive portion of content. I just stumbled upon your
    site and in accession capital to claim that I get in fact loved account your weblog posts.
    Anyway I will be subscribing on your feeds and
    even I fulfillment you get right of entry to constantly rapidly.

  17. JennyDBathke says:

    Hello! I could possibly have sworn I’ve gone to this
    website before but after looking at a lot of the articles I realized it’s
    new to me. Anyways, I’m certainly happy I stumbled upon it and I’ll be
    book-marking it and checking back often!

  18. Independence says:

    Write a computer program that can accept as input all the information that the wife has available to her, and then determine whether the husband is lying.The wife is probably relying on visual cues, odors, etc. that generate a certain feeling or sense that her husband is lying. Not just verbal iniromatfon. The computer only processes verbal info input. You probably need a computer with a camera to detect subtle eye, facial movements, odors, etc.

Leave a Reply

Your email address will not be published. Required fields are marked *