HOW TO MAXIMIZE YOUR ONLINE BRAND PRESENCE LIKE A BOSS
More than 3 billion people are on the internet today. The number of internet users has increased from 738 million in 2000 to 3.2 billion internet users in 2015 according to the United Nations agency that oversees international communications. Now do you see why your brand much pop out via online? Your online brand is what people think of you when you aren’t around. Let’s make sure your online branding is on point.
*BE CONSISTENT WITH YOUR BRANDING
Being consistent with your branding consist of keeping the same logo, business name, and/or logotype. Being consistent avoids any confusion to your audience. As a small business, (in contrast to a well-known multi-national corporation) make it easy for someone to remember you by being consistent with how you present yourself. People take notice of certain elements, but can’t always remember all the details.
*BUILD AND CONSTANTLY UPDATE YOUR WEBSITE
Your website is the face of your business. It speaks volumes when you aren’t around. It represents who you are and what you are about. It needs to look presentable, clean, informative and sticky. Sticky being it needs to grab attention, keep visitors on your website, browsing at what you have to offer. Make sure your website is branded correctly, easy to navigate, juicy content and has logical flow of information. Your website must stand out. Hint: watch your color scheme. Colors represent certain meanings and you don’t want to give the wrong impression.
*SEARCH ENGINE OPTIMIZATION
Your website needs to be built with Search Engine Optimization practices in mind. There is no use in having a well-branded, beautifully displayed, easy to navigate, logical flow and great products/services if it is not easily found on the Major Search Engines. Make sure your website has search engine optimization. If you are not listed, consumers may not trust or find you a credible source, therefore losing potential leads and sales.
Search engines are the primary means people use for finding websites and pages online. And if you want your brand to be more visible online, you need to ensure your brand is visible within search results relevant to your company.
*START YOUR OWN BLOG
Blogs are great to write extra content about ideas, thoughts, strategies, powerful tools that may have that people would be interested in and any other related business factors that you can contribute to. It is important to start a blog section on your website because one, it drives traffic to your website, positions your brand as an industry leader, it develops a better relationship with your customers and lastly, it increases your SEO/SERP.
The greatest thing about being online is that it allows you to be everywhere and it allows you to connect with people from all around the globe. Social media can be a great marketing tool to help you gain those initial fans and followers, and once you have those followers, it’s also a great tool to reach those who know, like and trust you.
Has your business already created an online presence? Let us know in the comments below.