NADIA WORSLEY INTERVIEWS FRANCISCO DIAZ: WHAT MAKES AN ARTIST SUCCESSFUL IN THE MUSIC BUSINESS?
I got a chance to catch up with Francisco Diaz last week and see what his take on what makes or breaks an artist in the music industry. Read up, because he gives some good advice on staying relevant in entertainment. I’d like to call him the Dr. of music. He’s saving careers and dropping gems.
Francisco, tell us a little about yourself?
I am a man who wears many hats. I am 33 yr old Artist, Promoter , Business owner, Manager, Entrepreneur to name a few.
How long have you been doing music?
I’ve been doing music in 1 shape or form since I was 13. I always loved music and being an only child it was my best friend growing up. I would freestyle on the block with friends then it just grew from there to bigger and better things with bigger and better people.
What made you get into entertainment?
It’s just a natural calling I would say. It has always intrigued me since I was a kid and I love the behind the scene aspect of the business. There’s always something new to learn and you get to interact with so many different people and it never gets boring. When you’re doing something you love, it never really feels like work.
Since being in the music industry, what’s your opinion of it?
My opinion of the industry is that you got to take it with a grain of salt and like everything else, it has its pros and cons. You got to just roll with certain punches that you’re going to encounter, of course, I’d like to nitpick and change certain things about it, but it is what it is. You just got to go in with eyes wide open.
Do you feel that the music industry is saturated?
Yes, very saturated but what aspect of any business. Isn’t when the “ next big thing “ drops and in music industry its always that certain sound, that certain flow and right now we are in that time where a certain genre and style is constantly played and imitated. I mean, you got artist copying other artists whole flow, image and even name so yeah I feel it’s very saturated.
What’s the key to surviving in this tough industry?
Staying relevant is key in any business but in music it’s even more important to stay on the pulse of things as trends and situations change daily. I’d also have to say tough skin is imperative to have if you’re going to be dealing with music. I mean do you know how many times you hear NO on a daily basis? So you got to learn to not take things personal.
You’ve seen artists come and go. What’s one reason you think they fell off?
In my time, I’ve seen artists fall off for many different reasons. Either they get to comfortable after some mediocre success, some become to big headed when they get a few views a few likes a few retweets. Some just can’t handle this life. They think they want it until they got it and in the end people just quit due to the grind. I feel like you’re either born for this or you’re not the rigors and sacrifices you must make to be successful.
How important is branding to an artist?
How important is breathing to humans ? It’s essential to an artist. Your brand speaks for you in volumes. A strong brand could be the difference between success and just wasting your money and time. Aside from the actual music, there is nothing an artist should be focusing on and building up every day than their own brand.
What’s the key to staying relevant?
I think the main key is to always be a fan of the music, to always keep your ears open to the new trends and to understand that just because you did it one way and had success doing it that way that it can’t be done a new different way with the same results. You got to grow as an artist just like how we have to grow as human beings.
What’s two important pieces of advice you would give to someone who’s trying to break into the music industry?
Don’t give up! Just don’t do it no matter how many times you’re told no. Keep pushing because remember, hard work always beats talent when talent doesn’t work hard and stay humble. Don’t burn bridges. Remember, although it’s a big industry the circles are very small and reputations get around.
Name 5 people who have paved the way for hip hop artists today.
The Sugar Hill Gang , Run D.M.C, , N.W.A , Big Pun ( For Latinos ) Tupac
Drop two hip hop facts for us.
M.C. Hammer had the 1st rap album to be certified diamond and not only that, it only took a year to do it. WOW!!!
The only Grammy Award Nas has ever won was for “ Getting Jiggy Wit It “ which he co-wrote with Will Smith. CRAZY!!!
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