Public Relations involves the planned promotion of goods, services and images of organizations intended to create goodwill for a person, place or event. Public relations professionals work to build long-term relationships among individuals and institutions. Publicists represent people, places and products and strategically create buzz and get them into the media. And by media, it’s everything from social media to traditional media which includes newspapers, blogs, magazines and TV. Publicist take a product or a person or a place that we believe in and we bring it out to the public. We make it popular. We figure out, it’s a strategic process of bringing it out to the consumer, identifying what your target audience is and getting that information to them. From writing press releases, pitching the media, to taking your client down a red carpet, to bringing them to interviews. We identify the target audience and we market it to gain lasting popularity for our clients.
- Press Related Materials (EPK’s, Bio’s, One Sheets, Press Releases)
- Press & Media (Vlog/Blog, Radio, Online, Print, Websites)
- Red Carpet Interviews
- Artist Interviews
Marketing is the action or business of promoting and selling products or services, including market research and advertising. Marketing involves product development (what is your product), market segmentation (who might want to buy your product & why), product positioning (how does it fit/differ with similar products and substitutes). Marketing is research and planning that follow the 4 P’s, product, price, promotion and placement.
Media involves working with media for the purpose of informing the public of an organization’s mission, policies and practices in a positive, consistent and credible manner. Typically, this means coordinating directly with the people responsible for producing the news and features in the mass media. The goal of media relations is to maximize positive coverage in the media.
- Media Training (Media Prep)
Social Media Management
Internet-based social media make it easier for people to listen, interact, engage and collaborate with each other. But, as the volume of social media venues and conversations rises, it quickly becomes a time- and labor-intense process to effectively track, converse, monitor and manage them.
- Content Creation
- Customized Hashtags
- Social Media Campaigns
Branding is the process which involves decision making which facilitates the establishment of an identity for a product with the goal of differentiating it from others. In the economic markets where there is fierce competition and consumers may select from among many products, the creation of an identity in the form of a brand is very important from the firm. It is very important as it helps in the positioning of the product in the minds of the consumer.
- Brand Development Creation (Logos, Slogans)
- Branding Materials (Business Cards, Key Chains, Tote Bags, Banners)
- Brand Engagement